A full marketing buildout for a specialized industrial brand.

Weldco Blades had a differentiated product and zero marketing infrastructure. Afton built everything — brand identity, website, product visuals, LinkedIn campaign, and print collateral — from the ground up.

ClientWeldco

ServiceMarketing

ScopeFull Buildout

Full Brand identity built from zero — voice, visuals, and positioning

Live Website launched at weldcoblades.com

12+ LinkedIn campaign posts designed and deployed

The Challenge

A better product with no marketing system behind it.

Weldco's blades and barrels genuinely outperform the competition — fewer changeouts, longer blade life, rebuildable design, 24/7 field support. But their buyers couldn't see that quickly enough.

No brand, no website worth sending a customer to, no content system. The value was real. It just wasn't organized into something a buyer could act on. Afton's job was to build the marketing infrastructure around a product that was already worth buying.

Weldco blade cutting asphalt in Colorado

Brand Identity

"The Longest Lasting Blade."

We started with positioning — identifying what made Weldco worth choosing and building a brand voice around it. Dark industrial palette, bold typography, product-forward visuals. A clear promise buyers can hold onto. Everything else was built from that foundation.

Website

Built around how buyers actually decide.

The site is organized around the buyer's decision path — what Weldco makes, who it's for, why it outperforms, how it pays off, and how to reach them. Specific stats, clear product separation, and a support story that builds trust before the first call.

weldcoblades.com

Drop weldco-website.jpg into /images/case-studies/weldco-marketing/ to activate

LinkedIn Campaign

Content with a job to do.

Every post was built around a specific buyer question or proof point — blade life, cost per foot, custom builds, field support. Not general awareness. A content system that educates, proves value, and supports sales conversations.

LinkedIn post: 4X More Footage Per Blade

Brand Video

Motion that moves product.

A short looping brand video built for the website and campaign materials. Product-forward, no narration needed — the blade does the talking.

Print Collateral

Sales materials that travel.

A print-ready one-pager covering the full product line — designed to work at a trade show, in a sales meeting, or attached to a quote.

The Outcome

Weldco launched with a complete marketing system.

Technical businesses don't need louder marketing. They need a clear message and the tools to deliver it consistently. Weldco has both.

Brand Identity Complete identity built from zero — positioning, voice, visual system, and tagline

Live Website Launched at weldcoblades.com — structured around the buyer's decision path

Active Campaign LinkedIn presence, product visuals, brand video, and print-ready sales collateral

Let's get to work

Let's figure out what's slowing you down.

30 minutes. No pitch deck. Just an honest conversation about your operation and where it's getting stuck.

Tell us what's broken. We'll tell you if we can fix it.

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